Marketing Plans: How to Prepare Them, How to Use Them

Marketing Plans: How to Prepare Them, How to Use Them

by Malcolm McDonald
  • List Price: $70.00
  • ISBN-10: 0470669977
  • ISBN-13: 9780470669976
  • Edition: 7th
  • Type: Paperback
  • Publisher: Wiley

About The Book

"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult... Read more

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