Marketing Plans: How to Prepare Them, How to Use Them
by McDonald, Malcolm- List Price: $70.00
- ISBN-10: 0470669977
- ISBN-13: 9780470669976
- Edition: 7th
- Type: Paperback
- Publisher: John Wiley & Sons Inc
About The Book
"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult... Read more
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