Brand Media Strategy: Integrated Communications Planning in the Digital Era

by Young, Antony

List Price: $29.00
ISBN-10: 0230104746
ISBN-13: 9780230104747

Edition: 1st
Type: Paperback
Publisher: Palgrave Macmillan

About The Book

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young... Read more

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Brand Media Strategy: Integrated Communications Planning in the Digital Era

About The Book

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Mobile Marketing By Krum Cindy

Brand Relevance: Making Competitors Irrelevant

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