Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era

by Young, Antony
  • List Price: $29.00
  • ISBN-10: 0230104746
  • ISBN-13: 9780230104747
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young... Read more

FINDING THE BEST PRICES

Related Books

Strategic Communications Planning for Effective Public...
  • Year: 2008
  • Edition: 5th
  • Publisher: Kendall Hunt Publishing
  • Type: Paperback
  • ISBN13: 9780757548871
  • ISBN: 0757548873
Doing Anthropology in Consumer Research
  • Year: 2007
  • Edition: 1st
  • Publisher: Routledge
  • Type: Paperback
  • ISBN13: 9781598740912
  • ISBN: 1598740911
Best Practice Cases in Branding for Strategic Brand...
  • Year: -0001
  • Edition: 3rd
  • Publisher: Prentice Hall
  • Type: Paperback
  • ISBN13: 9780131888654
  • ISBN: 013188865X