Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era

by Young, Antony
  • List Price: $29.00
  • ISBN-10: 0230104746
  • ISBN-13: 9780230104747
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young... Read more

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