In Search of the Obvious: The Antidote for Today's Marketing Mess

In Search of the Obvious: The Antidote for Today's Marketing Mess

by Jack Trout
  • List Price: $27.95
  • ISBN-10: 0470288590
  • ISBN-13: 9780470288597
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very... Read more

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