
In Search of the Obvious: The Antidote for Today's Marketing Mess
by Jack Trout- List Price: $27.95
- ISBN-10: 0470288590
- ISBN-13: 9780470288597
- Edition: 1st
- Type: Hardcover
- Publisher: Wiley
About The Book
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very... Read more
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