Marketing Research Essentials, with SPSS

Marketing Research Essentials, with SPSS

by Carl McDaniel Jr.
  • List Price: $173.50
  • ISBN-10: 0470131985
  • ISBN-13: 9780470131985
  • Edition: 6th
  • Type: Paperback
  • Publisher: Wiley

About The Book

*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the... Read more

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