
Marketing Research Essentials, with SPSS
by McDaniel Jr., Carl- List Price: $167.95
- ISBN-10: 0470131985
- ISBN-13: 9780470131985
- Edition: 6th
- Type: Paperback
- Publisher: Wiley
About The Book
*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the... Read more
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