Strategic Market Management (Strategic Market Managment)

Strategic Market Management (Strategic Market Managment)

by Aaker, David A.
  • List Price: $124.95
  • ISBN-10: 0470056231
  • ISBN-13: 9780470056233
  • Edition: 8th
  • Type: Paperback
  • Publisher: Wiley

About The Book

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning... Read more

FINDING THE BEST PRICES

Related Books

Advertising and Integrated Brand Promotion
  • Year: -0001
  • Edition: 6th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780538473323
  • ISBN: 0538473320
Framework for Marketing Management (5th Edition)
  • Year: 2003
  • Edition: 5th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780132539302
  • ISBN: 0132539306
Marketing Strategy: A Decision Focused Approach
  • Year: -0001
  • Edition: 7th
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780073381152
  • ISBN: 0073381152