Strategic Market Management (Strategic Market Managment)

Strategic Market Management (Strategic Market Managment)

by Aaker, David A.
  • List Price: $124.95
  • ISBN-10: 0470056231
  • ISBN-13: 9780470056233
  • Edition: 8th
  • Type: Paperback
  • Publisher: Wiley

About The Book

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning... Read more

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