
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Katz, Helen- List Price: $48.95
- ISBN-10: 0415873541
- ISBN-13: 9780415873543
- Edition: 4th
- Type: Paperback
- Publisher: Routledge
About The Book
The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations... Read more
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