The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communica

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communica

by Katz, Helen
  • List Price: $48.95
  • ISBN-10: 0415873541
  • ISBN-13: 9780415873543
  • Edition: 4th
  • Type: Paperback
  • Publisher: Routledge

About The Book

The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations... Read more

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