Marketing: The Basics

Marketing: The Basics

by Moore, Karl
  • List Price: $28.95
  • ISBN-10: 0415779006
  • ISBN-13: 9780415779005
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Routledge

About The Book

‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement   If you have a product you’re... Read more

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