International Marketing: Strategy and Theory

International Marketing: Strategy and Theory

by Sak Onkvisit
  • List Price: $115.00
  • ISBN-10: 0415772621
  • ISBN-13: 9780415772624
  • Edition: 5th
  • Type: Paperback
  • Publisher: Routledge

About The Book

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However,... Read more

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