evolution of various media and in the professions of advertising, journalism, and public relations. Central components of the text include the impact of the Internet on the media and the professions, the history of each medium and the professions, and the "demassification" of media. The author also addresses corporate ownership of various media and its effect on individuals and society, as well as the role of the media and the professions in society.Timeline boxes help provide a historical framework for understanding the evolution of the various media and their role in society.Personal Journals chronicle the author's own experiences as a print and broadcast journalist.Think About It help students to develop media literacy.

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