
Consumer Behavior
by Hoyer- List Price: $117.16
- ISBN-10: 0395665922
- ISBN-13: 9780395665923
- Edition: 1st
- Type: Hardcover
- Publisher: Houghton Mifflin College Div
About The Book
Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how... Read more
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