Consumer Behavior

Consumer Behavior

by Hoyer
  • List Price: $117.16
  • ISBN-10: 0395665922
  • ISBN-13: 9780395665923
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Houghton Mifflin College Div

About The Book

Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how... Read more

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