Social Marketing: Influencing Behaviors for Good
by Lee, Nancy R.- List Price: $105.00
- ISBN-10: 1412981492
- ISBN-13: 9781412981491
- Edition: Fourth
- Type: Paperback
- Publisher: SAGE Publications, Inc
About The Book
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing... Read more
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