Social Marketing: Influencing Behaviors for Good

Social Marketing: Influencing Behaviors for Good

by Nancy R. Lee
  • List Price: $105.00
  • ISBN-10: 1412981492
  • ISBN-13: 9781412981491
  • Edition: Fourth
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing... Read more

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