Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

by O’Guinn, Thomas
  • List Price: $302.95
  • ISBN-10: 0324568622
  • ISBN-13: 9780324568622
  • Edition: 5th
  • Type: Hardcover
  • Publisher: South-Western College Pub

About The Book

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated... Read more

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