Advertising and Integrated Brand Promotion
by O’Guinn, Thomas- List Price: $302.95
- ISBN-10: 0324568622
- ISBN-13: 9780324568622
- Edition: 5th
- Type: Hardcover
- Publisher: South-Western College Pub
About The Book
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated... Read more
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