Principles of Customer Relationship Management

Principles of Customer Relationship Management

by Baran, Roger J.
  • List Price: $250.95
  • ISBN-10: 0324322380
  • ISBN-13: 9780324322385
  • Edition: 1st
  • Type: Hardcover
  • Publisher: South-Western Pub

About The Book

The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline,... Read more

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