
Essentials of Marketing
by Charles W. Lamb- List Price: $264.95
- ISBN-10: 032431664X
- ISBN-13: 9780324316643
- Edition: 5th
- Type: Paperback
- Publisher: South-Western College Pub
About The Book
ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text.... Read more
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