Essentials of Marketing

Essentials of Marketing

by Charles W. Lamb
  • List Price: $264.95
  • ISBN-10: 032431664X
  • ISBN-13: 9780324316643
  • Edition: 5th
  • Type: Paperback
  • Publisher: South-Western College Pub

About The Book

ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text.... Read more

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