Marketing Strategy
by Ferrell, O. C.- List Price: $162.95
- ISBN-10: 0324201400
- ISBN-13: 9780324201406
- Edition: 3rd
- Type: Paperback
- Publisher: South-Western College Pub
About The Book
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which... Read more
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