Marketing Strategy

Marketing Strategy

by O. C. Ferrell
  • List Price: $162.95
  • ISBN-10: 0324201400
  • ISBN-13: 9780324201406
  • Edition: 3rd
  • Type: Paperback
  • Publisher: South-Western College Pub

About The Book

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which... Read more

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