
Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing)
by William G. Zikmund- List Price: $163.95
- ISBN-10: 0324182570
- ISBN-13: 9780324182576
- Edition: 3rd
- Type: Paperback
- Publisher: South-Western College Pub
About The Book
In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's... Read more
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