Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing)

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing)

by William G. Zikmund
  • List Price: $163.95
  • ISBN-10: 0324182570
  • ISBN-13: 9780324182576
  • Edition: 3rd
  • Type: Paperback
  • Publisher: South-Western College Pub

About The Book

In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's... Read more

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