Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand (Chiquita Banana)

Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand (Chiquita Banana)

by J. Gary Taylor
  • List Price: $64.00
  • ISBN-10: 030010233X
  • ISBN-13: 9780300102338
  • Edition: Illustrated
  • Type: Hardcover
  • Publisher: Yale University Press

About The Book

Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers’ rights. This book tells the dramatic... Read more

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