Global Marketing (6th Edition)

Global Marketing (6th Edition)

by Hollensen, Svend
  • List Price: $207.40
  • ISBN-10: 027377316X
  • ISBN-13: 9780273773160
  • Edition: 6th
  • Type: Paperback
  • Publisher: Pearson

About The Book

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global... Read more

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