Branding with Brains: The science of getting customers to choose your company (Financial Times Series)

Branding with Brains: The science of getting customers to choose your company (Financial Times Series)

by Tjaco Walvis
  • List Price: $37.99
  • ISBN-10: 0273719955
  • ISBN-13: 9780273719953
  • Edition: 1st
  • Type: Paperback
  • Publisher: FT Press

About The Book

What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way... Read more

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