A Preface To Marketing Management

by Peter, J. Paul

List Price: $130.67
ISBN-10: 0073529966
ISBN-13: 9780073529967

Edition: 12nd
Type: Paperback
Publisher: McGraw-Hill/Irwin

About The Book

Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility.... Read more

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A Preface To Marketing Management

About The Book

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Strategic Marketing Problems: Cases and Comments

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