Global Marketing: A Decision-Oriented Approach (4th Edition)

Global Marketing: A Decision-Oriented Approach (4th Edition)

by Svend Hollensen
  • List Price: $196.00
  • ISBN-10: 0273706780
  • ISBN-13: 9780273706786
  • Edition: 4th
  • Type: Paperback
  • Publisher: Prentice Hall

About The Book

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates... Read more

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