
Global Marketing: A Decision-Oriented Approach
by Hollensen, Svend- List Price: $204.00
- ISBN-10: 0273706780
- ISBN-13: 9780273706786
- Edition: 4th
- Type: Paperback
- Publisher: Pearson College Div
About The Book
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates... Read more
Related Books

- Year: 2002
- Edition: 1st
- Publisher: McGraw-Hill Education
- Type: Hardcover
- ISBN13: 9780071364157
- ISBN: 0071364153

- Year: 2001
- Edition: 2nd
- Publisher: McGraw-Hill/Irwin
- Type: Paperback
- ISBN13: 9780077386436
- ISBN: 0077386434

- Year: 2007
- Edition: 2nd
- Publisher: Routledge
- Type: Paperback
- ISBN13: 9780415363754
- ISBN: 0415363756