Global Marketing: A Decision-Oriented Approach (4th Edition)
by Svend Hollensen- List Price: $196.00
- ISBN-10: 0273706780
- ISBN-13: 9780273706786
- Edition: 4th
- Type: Paperback
- Publisher: Prentice Hall
About The Book
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates... Read more
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