Global Marketing: A Decision-Oriented Approach

by Hollensen, Svend

List Price: $204.00
ISBN-10: 0273706780
ISBN-13: 9780273706786

Edition: 4th
Type: Paperback
Publisher: Pearson College Div

About The Book

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates... Read more

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Global Marketing: A Decision-Oriented Approach

About The Book

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Marketing Research for Managerial Decision Making

Semiotics: The Basics

Media Planning: A Practical Guide

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