Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

by John A. Saunders
  • List Price: $120.00
  • ISBN-10: 0273655167
  • ISBN-13: 9780273655169
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Financal Times Management

About The Book

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses... Read more

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