Marketing Strategy and Competitive Positioning
by John A. Saunders- List Price: $120.00
- ISBN-10: 0273655167
- ISBN-13: 9780273655169
- Edition: 3rd
- Type: Paperback
- Publisher: Financal Times Management
About The Book
"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses... Read more
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