Marketing Research: An Integrated Approach

Marketing Research: An Integrated Approach

by Alan M. Wilson
  • List Price: $77.50
  • ISBN-10: 0273651137
  • ISBN-13: 9780273651130
  • Edition: N/A
  • Type: Paperback
  • Publisher: Ft Pr

About The Book

This title provides an integration of both the professional and the practical elements of marketing research. The perspective is market-led, rather than... Read more

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