Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)

Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)

by J. Paul Peter
  • List Price: $67.95
  • ISBN-10: 0256105677
  • ISBN-13: 9780256105674
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: Richard D Irwin

About The Book

Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and... Read more

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