
Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
by J. Paul Peter- List Price: $67.95
- ISBN-10: 0256105677
- ISBN-13: 9780256105674
- Edition: 3rd
- Type: Hardcover
- Publisher: Richard D Irwin
About The Book
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and... Read more
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