Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Holt, Douglas
  • List Price: $66.00
  • ISBN-10: 019958740X
  • ISBN-13: 9780199587407
  • Edition: 1st
  • Type: Kindle Edition
  • Publisher: OUP Oxford

About The Book

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of... Read more

FINDING THE BEST PRICES

Related Books

ABCs of Relationship Selling
  • Year: -0001
  • Edition: 11st
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780073404844
  • ISBN: 0073404845
Marketing Strategy
  • Year: 2004
  • Edition: 5th
  • Publisher: South-Western
  • Type: Paperback
  • ISBN13: 9780538467384
  • ISBN: 053846738X
E-Marketing (6th Edition)
  • Year: 2001
  • Edition: 6th
  • Publisher: Prentice Hall
  • Type: Mass Market Paperback
  • ISBN13: 9780132147552
  • ISBN: 0132147556