Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Holt
  • List Price: $66.00
  • ISBN-10: 019958740X
  • ISBN-13: 9780199587407
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Oxford University Press

About The Book

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of... Read more

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