
Tested Advertising Methods
by John Caples- List Price: $80.00
- ISBN-10: 0139068910
- ISBN-13: 9780139068911
- Edition: 4th
- Type: Paperback
- Publisher: Prentice Hall Trade
About The Book
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable... Read more
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