Tested Advertising Methods

Tested Advertising Methods

by John Caples
  • List Price: $80.00
  • ISBN-10: 0139068910
  • ISBN-13: 9780139068911
  • Edition: 4th
  • Type: Paperback
  • Publisher: Prentice Hall Trade

About The Book

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable... Read more

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