The Marketing Plan Handbook (4th Edition)

The Marketing Plan Handbook (4th Edition)

by Marian Burk Wood
  • List Price: $82.80
  • ISBN-10: 0136089364
  • ISBN-13: 9780136089360
  • Edition: 4th
  • Type: Paperback
  • Publisher: Pearson

About The Book

A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers,... Read more

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