Basic Marketing Research: A Decision-Making Approach
by Malhotra, Naresh K.- List Price: $220.40
- ISBN-10: 0136037909
- ISBN-13: 9780136037903
- Edition: 3rd
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that... Read more
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