Basic Marketing Research: A Decision-Making Approach

Basic Marketing Research: A Decision-Making Approach

by Malhotra, Naresh K.
  • List Price: $220.40
  • ISBN-10: 0136037909
  • ISBN-13: 9780136037903
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that... Read more

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