Marketing: An Introduction

Marketing: An Introduction

by Armstrong, Gary
  • List Price: $46.61
  • ISBN-10: 0135635411
  • ISBN-13: 9780135635414
  • Edition: 14th
  • Type: Printed Access Code
  • Publisher: Pearson

About The Book

An introduction to marketing using a practical and engaging approach. Marketing: An Introduction shows students how customer value -- creating it... Read more

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