Marketing Research: An Applied Orientation (What's New in Marketing)

Marketing Research: An Applied Orientation (What's New in Marketing)

by Malhotra, Naresh
  • List Price: $299.99
  • ISBN-10: 013473484X
  • ISBN-13: 9780134734842
  • Edition: 7th
  • Type: Hardcover
  • Publisher: Pearson

About The Book

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on... Read more

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