Principles of Marketing

Principles of Marketing

by Armstrong, Gary
  • List Price: $299.99
  • ISBN-10: 013449251X
  • ISBN-13: 9780134492513
  • Edition: 17th
  • Type: Hardcover
  • Publisher: Pearson

About The Book

For Principles of Marketing courses that require a comprehensive text.   Help readers learn how to create value through customer connections and... Read more

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