Marketing leadership in hospitality and tourism : Strategies and tactics for competitive advantage (4th Edition)

Marketing leadership in hospitality and tourism : Strategies and tactics for competitive advantage (4th Edition)

by Stowe Shoemaker
  • List Price: $172.60
  • ISBN-10: 0132447436
  • ISBN-13: 9780132447430
  • Edition: 4th
  • Type: Paperback
  • Publisher: Prentice Hall

About The Book

For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are... Read more

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