Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy

by Christopher Lovelock
  • List Price: $193.33
  • ISBN-10: 0131875523
  • ISBN-13: 9780131875524
  • Edition: 6th
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual... Read more

FINDING THE BEST PRICES

Related Books

Marketing Management: Knowledge and Skills, 10th Edition
$210

Marketing Management: Knowledge and Skills, 10th Edition

  • Year: -0001
  • Edition: 10th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073530055
  • ISBN: 0073530050
Essentials of Marketing Research
$032

Essentials of Marketing Research

  • Year: -0001
  • Edition: 2nd
  • Publisher: McGraw-Hill Education
  • Type: Paperback
  • ISBN13: 9780073404820
  • ISBN: 0073404829
Marketing: The Core
$152

Marketing: The Core

  • Year: 2001
  • Edition: 4th
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780078112065
  • ISBN: 0078112060
Close