Services Marketing: People, Technology, Strategy
by Christopher Lovelock- List Price: $193.33
- ISBN-10: 0131875523
- ISBN-13: 9780131875524
- Edition: 6th
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual... Read more
FINDING THE BEST PRICES
Related Books
$247
Consumer Behavior
- Year: -0001
- Edition: 9th
- Publisher: McGraw-Hill Education
- Type: Hardcover
- ISBN13: 9780073404769
- ISBN: 0073404764
$699
Marketing Research
- Year: -0001
- Edition: 6th
- Publisher: Pearson
- Type: Hardcover
- ISBN13: 9780136027041
- ISBN: 0136027040
- Year: -0001
- Edition: 8th
- Publisher: McGraw-Hill/Irwin
- Type: Hardcover
- ISBN13: 9780073530017
- ISBN: 0073530018
