Services Marketing: People, Technology, Strategy
by Christopher Lovelock- List Price: $193.33
- ISBN-10: 0131875523
- ISBN-13: 9780131875524
- Edition: 6th
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual... Read more
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