Services Marketing: People, Technology, Strategy

by Christopher Lovelock

List Price: $193.33
ISBN-10: 0131875523
ISBN-13: 9780131875524

Edition: 6th
Type: Hardcover
Publisher: Pearson College Div

About The Book

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual... Read more

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Services Marketing: People, Technology, Strategy

About The Book

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Consumer Behavior: Buying, Having, and Being

Advertising, Promotion, and Other Aspects of Integrated...

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