Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy

by Christopher Lovelock
  • List Price: $193.33
  • ISBN-10: 0131875523
  • ISBN-13: 9780131875524
  • Edition: 6th
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual... Read more

FINDING THE BEST PRICES

Related Books

Market-Based Management (5th Edition)
$249

Market-Based Management (5th Edition)

  • Year: 2008
  • Edition: 5th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780132336536
  • ISBN: 0132336537
Marketing Research: An Applied Orientation
$3294

Marketing Research: An Applied Orientation

  • Year: 2007
  • Edition: 6th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780136085430
  • ISBN: 0136085431
Consumer Behavior with DDB LifeStyle Study Data Disk...
$164

Consumer Behavior with DDB LifeStyle Study Data Disk...

  • Year: -0001
  • Edition: 11st
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780077294106
  • ISBN: 0077294106
Close