Services Marketing (6th Edition)

by Christopher Lovelock

List Price: $193.33
ISBN-10: 9780131875524
ISBN-13: 9780131875524

Edition: 6th
Type: Hardcover
Publisher: Prentice Hall

About The Book

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual... Read more

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About The Book

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