Services Marketing: People, Technology, Strategy

by Christopher Lovelock

List Price: $193.33
ISBN-10: 0131875523
ISBN-13: 9780131875524

Edition: 6th
Type: Hardcover
Publisher: Pearson College Div

About The Book

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual... Read more

FINDING THE BEST PRICES

Related Books

$316

Retail Management: A Strategic Approach (11th Edition)

Year: 2008
Edition: 11st
Publisher: Prentice Hall
Type: Hardcover
ISBN13: 9780136087588
ISBN: 0136087582

$206

Marketing Strategy: A Decision Focused Approach

Year: -0001
Edition: 7th
Publisher: McGraw-Hill/Irwin
Type: Paperback
ISBN13: 9780073381152
ISBN: 0073381152

$632

Framework for Marketing Management (5th Edition)

Year: 2003
Edition: 5th
Publisher: Pearson
Type: Paperback
ISBN13: 9780132539302
ISBN: 0132539306

Services Marketing: People, Technology, Strategy

About The Book

Related Books

Retail Management: A Strategic Approach (11th Edition)

Marketing Strategy: A Decision Focused Approach

Framework for Marketing Management (5th Edition)

Sell Your Textbook

Our buyback partners are not buying this book at this time.

Your exchange listing has been submitted and will appear on the site shortly! Thanks for using SlugBooks and good luck selling the book. We will be sending you an email when or if a user is interested in buying your book!

Contact Student Seller

Discourse on Colonialism

What college do you go to?

Our textbook exchange only contains local listings posted by other students. In order to match you with nearby listings select your school.

Log onto Facebook and proceed!