Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy

by Christopher Lovelock
  • List Price: $193.33
  • ISBN-10: 0131875523
  • ISBN-13: 9780131875524
  • Edition: 6th
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual... Read more

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