
Principles of Marketing (Principles of Marketing)
by Kotler, Philip- List Price: $198.67
- ISBN-10: 0131469185
- ISBN-13: 9780131469181
- Edition: 11st
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships,... Read more
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