Principles of Marketing (Principles of Marketing)

Principles of Marketing (Principles of Marketing)

by Philip Kotler
  • List Price: $198.67
  • ISBN-10: 0131469185
  • ISBN-13: 9780131469181
  • Edition: 11st
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships,... Read more

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