
Kleppner's Advertising Procedure
by Lane, W. Ronald- List Price: $173.33
- ISBN-10: 0131404121
- ISBN-13: 9780131404120
- Edition: 16th
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated... Read more
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