Kleppner's Advertising Procedure (16th Edition)

Kleppner's Advertising Procedure (16th Edition)

by W. Ronald Lane
  • List Price: $164.80
  • ISBN-10: 0131404121
  • ISBN-13: 9780131404120
  • Edition: 16th
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated... Read more

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