
Direct Marketing Management
by Roberts, Mary Lou- List Price: $128.67
- ISBN-10: 0130804347
- ISBN-13: 9780130804341
- Edition: 2nd
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus... Read more
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