Direct Marketing Management (2nd Edition)

Direct Marketing Management (2nd Edition)

by Mary Lou Roberts
  • List Price: $128.67
  • ISBN-10: 0130804347
  • ISBN-13: 9780130804341
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus... Read more

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