Sports Marketing: A Strategic Perspective (2nd Edition)

Sports Marketing: A Strategic Perspective (2nd Edition)

by Matthew D. Shank
  • List Price: $105.00
  • ISBN-10: 0130407917
  • ISBN-13: 9780130407917
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

Fills the void for a sports marketing book written from a strategic business perspective. Organized around a framework of the strategic marketing... Read more

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