Sports Marketing: A Strategic Perspective (2nd Edition)
by Matthew D. Shank- List Price: $105.00
- ISBN-10: 0130407917
- ISBN-13: 9780130407917
- Edition: 2nd
- Type: Hardcover
- Publisher: Prentice Hall
About The Book
Fills the void for a sports marketing book written from a strategic business perspective. Organized around a framework of the strategic marketing... Read more
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- Year: 2009
- Edition: 2nd
- Publisher: McGraw-Hill/Irwin
- Type: Hardcover
- ISBN13: 9780073381114
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