Integrated Advertising, Promotion, and Marketing Communications
by Kenneth E. Clow- List Price: $128.00
- ISBN-10: 0130175781
- ISBN-13: 9780130175786
- Edition: Har/Cdr
- Type: Hardcover
- Publisher: Prentice Hall
About The Book
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. This text takes a broader approach than... Read more
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- ISBN13: 9781933199092
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