Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

by Kenneth E. Clow
  • List Price: $128.00
  • ISBN-10: 0130175781
  • ISBN-13: 9780130175786
  • Edition: Har/Cdr
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. This text takes a broader approach than... Read more

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