
Integrated Advertising, Promotion, and Marketing Communications
by Clow, Kenneth E.- List Price: $128.00
- ISBN-10: 0130175781
- ISBN-13: 9780130175786
- Edition: Edition Unstated
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.This text takes a broader approach than... Read more
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