Marketing Essentials, Marketing Research Project Workbook

Marketing Essentials, Marketing Research Project Workbook

by McGraw-Hill
  • List Price: $17.80
  • ISBN-10: 0078259754
  • ISBN-13: 9780078259753
  • Edition: 1st
  • Type: Paperback
  • Publisher: McGraw-Hill Education

About The Book

Includes: Primary and secondary research methods, quantitative and qualitative research techniques, questionnaire design and implementation, sampling... Read more

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