Global Marketing: Contemporary Theory, Practice, and Cases

Global Marketing: Contemporary Theory, Practice, and Cases

by Alon, Ilan
  • List Price: $208.33
  • ISBN-10: 0078029279
  • ISBN-13: 9780078029271
  • Edition: 1st
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study... Read more

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