Essentials of Marketing Management

Essentials of Marketing Management

by Greg Marshall
  • List Price: $338.90
  • ISBN-10: 0078028787
  • ISBN-13: 9780078028786
  • Edition: 1st
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world... Read more

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