Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

by Hawkins, Delbert
  • List Price: $59.98
  • ISBN-10: 0077294106
  • ISBN-13: 9780077294106
  • Edition: 11st
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more

FINDING THE BEST PRICES

Related Books

Integrated Advertising, Promotion, and Marketing...
$336

Integrated Advertising, Promotion, and Marketing...

  • Year: -0001
  • Edition: 5th
  • Publisher: Pearson College Div
  • Type: Paperback
  • ISBN13: 9780132538961
  • ISBN: 0132538962
E-Marketing (6th Edition)
$375

E-Marketing (6th Edition)

  • Year: 2001
  • Edition: 6th
  • Publisher: Prentice Hall
  • Type: Mass Market Paperback
  • ISBN13: 9780132147552
  • ISBN: 0132147556
Marketing Strategy: A Decision Focused Approach
$206

Marketing Strategy: A Decision Focused Approach

  • Year: -0001
  • Edition: 7th
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780073381152
  • ISBN: 0073381152
Close