Consumer Behavior: Building Marketing Strategy, 12th Edition

Consumer Behavior: Building Marketing Strategy, 12th Edition

by Del I. Hawkins
  • List Price: $264.50
  • ISBN-10: 0073530042
  • ISBN-13: 9780073530048
  • Edition: 12nd
  • Type: Hardcover
  • Publisher: Irwin Professional Pub

About The Book

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that... Read more

FINDING THE BEST PRICES

Related Books

M: Marketing with Premium Content Access Card
$001

M: Marketing with Premium Content Access Card

  • Year: 2001
  • Edition: 2nd
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780077386436
  • ISBN: 0077386434
Marketing Strategy: A Decision Focused Approach
$206

Marketing Strategy: A Decision Focused Approach

  • Year: -0001
  • Edition: 7th
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780073381152
  • ISBN: 0073381152
Marketing
$249

Marketing

  • Year: 2001
  • Edition: 3rd
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780078028830
  • ISBN: 0078028833
Close