Consumer Behavior: Building Marketing Strategy, 12th Edition

Consumer Behavior: Building Marketing Strategy, 12th Edition

by Del I. Hawkins
  • List Price: $264.50
  • ISBN-10: 0073530042
  • ISBN-13: 9780073530048
  • Edition: 12nd
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that... Read more

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