Consumer Behavior: Building Marketing Strategy, 12th Edition
by Del I. Hawkins- List Price: $264.50
- ISBN-10: 0073530042
- ISBN-13: 9780073530048
- Edition: 12nd
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that... Read more
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