Consumer Behavior: Building Marketing Strategy, 12th Edition

Consumer Behavior: Building Marketing Strategy, 12th Edition

by Del I. Hawkins
  • List Price: $264.50
  • ISBN-10: 0073530042
  • ISBN-13: 9780073530048
  • Edition: 12nd
  • Type: Hardcover
  • Publisher: Irwin Professional Pub

About The Book

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that... Read more

FINDING THE BEST PRICES

Related Books

Selling: Building Partnerships
$223

Selling: Building Partnerships

  • Year: -0001
  • Edition: 8th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073530017
  • ISBN: 0073530018
Marketing Management: Knowledge and Skills, 10th Edition
$210

Marketing Management: Knowledge and Skills, 10th Edition

  • Year: -0001
  • Edition: 10th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073530055
  • ISBN: 0073530050
Services Marketing (5th Edition)
$316

Services Marketing (5th Edition)

  • Year: -0001
  • Edition: 5th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073380933
  • ISBN: 0073380938
Close