Consumer Behavior: Building Marketing Strategy, 12th Edition

by Del I. Hawkins

List Price: $264.50
ISBN-10: 0073530042
ISBN-13: 9780073530048

Edition: 12nd
Type: Hardcover
Publisher: Irwin Professional Pub

About The Book

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that... Read more

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Consumer Behavior: Building Marketing Strategy, 12th Edition

About The Book

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Services Marketing (5th Edition)

Market-Based Management (5th Edition)

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