
Advertising and Promotion: An Integrated Marketing Communications Perspective
by Belch, George- List Price: $193.44
- ISBN-10: 0073381098
- ISBN-13: 9780073381091
- Edition: 8th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative... Read more
Related Books

- Year: 2001
- Edition: 9th
- Publisher: Cengage Learning
- Type: Paperback
- ISBN13: 9781439082744
- ISBN: 143908274X

- Year: 2011
- Edition: Tenth
- Publisher: Bedford/St. Martin's
- Type: Paperback
- ISBN13: 9780312618117
- ISBN: 0312618115

- Year: 2011
- Edition: 10th
- Publisher: McGraw-Hill Education
- Type: Paperback
- ISBN13: 9780077306298
- ISBN: 0077306295