Advertising and Promotion: An Integrated Marketing Communications Perspective
by Belch, George- List Price: $193.44
- ISBN-10: 0073381098
- ISBN-13: 9780073381091
- Edition: 8th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative... Read more
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