
Advertising and Promotion: An Integrated Marketing Communications Perspective
by Belch, George- List Price: $193.44
- ISBN-10: 0073381098
- ISBN-13: 9780073381091
- Edition: 8th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative... Read more
Related Books

- Year: -0001
- Edition: 11st
- Publisher: McGraw-Hill Humanities/Social Sciences/L
- Type: Paperback
- ISBN13: 9780073378886
- ISBN: 0073378887

- Year: 2009
- Edition: 12nd
- Publisher: Cengage Learning
- Type: Paperback
- ISBN13: 9780495567509
- ISBN: 0495567507

- Year: -0001
- Edition: 6th
- Publisher: American Psychological Association
- Type: Paperback
- ISBN13: 9781433805615
- ISBN: 1433950618