Preface to Marketing Management

by Peter, J. Paul

List Price: $178.67
ISBN-10: 0073380962
ISBN-13: 9780073380964

Edition: 11st
Type: Paperback
Publisher: McGraw-Hill/Irwin

About The Book

Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility.... Read more

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Preface to Marketing Management

About The Book

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Integrated Advertising, Promotion, and Marketing...

Global Marketing

Framework for Marketing Management (5th Edition)

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