Preface to Marketing Management

Preface to Marketing Management

by Peter, J. Paul
  • List Price: $178.67
  • ISBN-10: 0073380962
  • ISBN-13: 9780073380964
  • Edition: 11st
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility.... Read more

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