Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

by Peter,J. Paul
  • List Price: $177.00
  • ISBN-10: 0072864877
  • ISBN-13: 9780072864878
  • Edition: 7th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more

FINDING THE BEST PRICES

Related Books

YOU: The Smart Patient: An Insider's Handbook for Getting...
  • Year: 2006
  • Edition: 1st
  • Publisher: Scribner
  • Type: Paperback
  • ISBN13: 9781615521531
  • ISBN: 0743293010
The Healing of America: A Global Quest for Better,...
  • Year: -0001
  • Edition: Reprint
  • Publisher: Penguin Books
  • Type: Paperback
  • ISBN13: 9780143118213
  • ISBN: 0143118218
The Healing of America: A Global Quest for Better,...
  • Year: 2009
  • Edition: 1st
  • Publisher: The Penguin Press
  • Type: Hardcover
  • ISBN13: 9781594202346
  • ISBN: 1594202346