Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

by J. Paul Peter
  • List Price: $177.00
  • ISBN-10: 0072864877
  • ISBN-13: 9780072864878
  • Edition: 7th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more

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