Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
by J. Paul Peter- List Price: $177.00
- ISBN-10: 0072864877
- ISBN-13: 9780072864878
- Edition: 7th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more
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