
Global Marketing: Foreign Entry, Local Marketing, and Global Management
by Johny K. Johansson- List Price: $159.50
- ISBN-10: 0072471484
- ISBN-13: 9780072471489
- Edition: 3rd
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and... Read more
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