Global Marketing: Foreign Entry, Local Marketing, and Global Management

Global Marketing: Foreign Entry, Local Marketing, and Global Management

by Johny K. Johansson
  • List Price: $159.50
  • ISBN-10: 0072471484
  • ISBN-13: 9780072471489
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and... Read more

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