Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch, George E.
  • List Price: $103.75
  • ISBN-10: 0071314407
  • ISBN-13: 9780071314404
  • Edition: 9th
  • Type: Paperback
  • Publisher: Irwin/McGraw-Hill

About The Book

Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative... Read more

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