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Marketing Research [With DVD ROM] (McGraw-Hill/Irwin Series in Marketing)
by Donald R. Cooper- List Price: $79.75
- ISBN-10: 0071115714
- ISBN-13: 9780071115711
- Edition: N/A
- Type: Hardcover
- Publisher: Irwin/McGraw-Hill
About The Book
There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall... Read more
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