Marketing Research [With DVD ROM] (McGraw-Hill/Irwin Series in Marketing)

Marketing Research [With DVD ROM] (McGraw-Hill/Irwin Series in Marketing)

by Donald R. Cooper
  • List Price: $79.75
  • ISBN-10: 0071115714
  • ISBN-13: 9780071115711
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Irwin/McGraw-Hill

About The Book

There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall... Read more

FINDING THE BEST PRICES

Related Books

The IMC Handbook
  • Year: 2008
  • Edition:
  • Publisher: Racom Communications
  • Type: Paperback
  • ISBN13: 9781933199092
  • ISBN: 1933199091