
Services Marketing (Mcgraw-Hill Series in Marketing)
by Valarie A. Zeithaml- List Price: $106.70
- ISBN-10: 0070782504
- ISBN-13: 9780070782501
- Edition: N/A
- Type: Hardcover
- Publisher: Mcgraw-Hill College
About The Book
This title introduces a ground-breaking approach to the services marketing course. It replaces the 4Ps with the Gaps model of service quality. The Gaps... Read more
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