Services Marketing (Mcgraw-Hill Series in Marketing)

Services Marketing (Mcgraw-Hill Series in Marketing)

by Valarie A. Zeithaml
  • List Price: $106.70
  • ISBN-10: 0070782504
  • ISBN-13: 9780070782501
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Mcgraw-Hill College

About The Book

This title introduces a ground-breaking approach to the services marketing course. It replaces the 4Ps with the Gaps model of service quality. The Gaps... Read more

FINDING THE BEST PRICES

Related Books

Operations & Supply Chain Management with Student OM...
  • Year: 2010
  • Edition: 13rd
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780077433260
  • ISBN: 0077433262
Strategic Management: Theory and Practice
  • Year: -0001
  • Edition: 3rd
  • Publisher: Atomic Dog
  • Type: Paperback
  • ISBN13: 9781426628825
  • ISBN: 142662882X
Human Resource Management
  • Year: 2005
  • Edition: 6th
  • Publisher: Houghton Mifflin
  • Type: Hardcover
  • ISBN13: 9780618527861
  • ISBN: 0618527869