Services Marketing (Mcgraw-Hill Series in Marketing)

Services Marketing (Mcgraw-Hill Series in Marketing)

by Valarie A. Zeithaml
  • List Price: $106.70
  • ISBN-10: 0070782504
  • ISBN-13: 9780070782501
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Mcgraw-Hill College

About The Book

This title introduces a ground-breaking approach to the services marketing course. It replaces the 4Ps with the Gaps model of service quality. The Gaps... Read more

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